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''Television Delivers People'' is a 1973 short film made by video artist Richard Serra. Running just short of 7 minutes in English, it is a single channel video art piece. Working alongside Carlota Fay Schoolman, the two artists bought some airtime to broadcast the piece to the public in 1973. To the soundtrack of canned, conventional elevator music, electronically generated text scrolls over the screen in yellow font with a blue background. This format of text and the successful use of minimal video technology gives the feel of a “spare low-budget appearance, as if it were an information bulletin, or a pre-programme transmission on a community TV channel or cable network. Because of this minimal ‘look’, the tape clearly originates from ‘outside’ the broadcast TV environment, therefore deconstructing not so much the form of television programming but rather the broadcasting’s overall strategy”.〔Meigh-Andrews, Chris. A History of Video Art: The Development of Form and Function. Oxford: Berg, 2006. Print, 176.〕 The text of this piece of video art is a critique of mass media and pop culture as a control tactic and social construct. Video Data Bank's bio on the film explains how the film shows the mass media's assertion of itself onto mass culture through things called 'entertainments' for the benefit of the mass corporations and those in power.〔"Television Delivers People". Video Data Bank, n.d. Web. 26 Apr. 2015. By using the medium that Schoolman and Serra are inherently critiquing, by “using television, in effect, against itself—(they) employ a characteristic strategy of early, counter-corporate video collectives—a strategy that remains integral to video artists committed to a critical dismantling of the media’s political and ideological stranglehold”.〔"Television Delivers People". Video Data Bank, n.d. Web. 26 Apr. 2015. ''Television Delivers People'' is available on ''Surveying The First Decade: Volume Two: Video Art and Alternative Media in the U.S.'' 〔http://www.vdb.org/titles/surveying-first-decade-volume-2〕 by Video Data Bank. It is in ''Program 7: Critiques of Art and Media as Commodity and Spectacle''. This volume includes works by other video artists including ''Proto Media Primer'' by Paul Ryan and Raindance Foundation (1970), ''About Media'' by Anthony Ramos (1977), ''Fifty Wonderful Years'' by Optic Nerve (1973), ''Technology/Transformation: Wonder Woman'' by Dara Birnbaum (1978), ''The Business of Local News'' by University Community Video (1974) and ''The Eternal Frame'' by Ant Farm and T.R. Uthco (1976). This volume represents the history of experimental video work and all of these video art pieces delve into the concepts of art, media and commoditization. ==Full Text of Film== The Product of Television. Commercial Television. Is the Audience. Television delivers people to an advertiser. There is no such thing as mass media in the United States except for television. Mass media means that a medium can deliver masses of people. Commercial television delivers 20 million people a minute. In commercial broadcasting the viewer pays for the privilege of having himself sold. It is the consumer who is consumed. You are the product of t.v. You are delivered to the advertiser who is the customer. He consumes you. The viewer is not responsible for programming------ You are the end product. You are the end product delivered en masse to the advertiser. You are the product of t.v. Everything on television is educational in the sense that it teaches something. What television teaches through commercialism is materialistic consumption. The NEW MEDIA STATE is predicated on media control. Media asserts an influence over an entire cultural spectrum without effort or qualification. We are persuaded daily by a corporate oligarchy. Corporate control advocates materialistic propaganda. Television establishments are committed to economic survival: Propaganda for Profit. Television is the prime instrument for the management of consumer demands. Commercial television defines the world in specific terms. Commercial television defines the world so as not to threaten the status quo. Television defines the world so as not to threaten you. Soft propaganda is considered entertainment. POPULAR ENTERTAINMENT IS BASICALLY PROPAGANDA FOR THE STATUS QUO. POPULAR ENTERTAINMENT IS BASICALLY PROPAGANDA FOR THE STATUS QUO. Control over broadcasting is an exercise in controlling society. Seventy-five percent of news is received by you from television. What goes on over the news is what you know. It is the basis by which you make judgements, by which you think. You are the controlled product of news programming. Television programming dominates the exposure of ideas and information. There is inherent conflict between: COMMERCE, INFORMATION, ENTERTAINMENT. There is a mass media compulsion to reinforce the status quo. To reinforce the distribution of power. The NEW MEDIA STATE is dependent on television for its existence. The NEW MEDIA STATE is dependent on propaganda for its existence. Corporations that own networks control them. CORPORATIONS ARE NOT RESPONSIBLE. CORPORATIONS ARE NOT RESPONSIBLE TO GOVERNMENT. CORPORATIONS ARE NOT RESPONSIBLE TO THEIR EMPLOYEES. CORPORATIONS ARE NOT RESPONSIBLE TO THEIR SHAREHOLDERS. Shareholders do not organize and enforce their will. Shareholders will buy stock in companies and don't even know what the companies do. Corporations mitigate information. Every dollar spent by the television industry in physical equipment needed to send a message to you is matched by forty dollars spent by you to receive it. You pay the money to allow someone else to make the choice. You are consumed. You are the product of television. Television delivers people. .〔Serra, Richard, and Carlota F. Schoolman. "Television Delivers People." Television Delivers People. N.p., n.d. Web. 26 Apr. 2015. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Television Delivers People」の詳細全文を読む スポンサード リンク
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